You have a story to tell. For every person, product, cause, brand or company, it all starts with one question.
What's your story?
Storytelling with a Purpose
You may have a mission, purpose, and value proposition. You may be well underway with a website, a mailing list, and a logo. You might even have a social media presence, big events, and the latest whiz-bang tech. Great tools all, but do you have the one thing that can catch and keep us engaged in our attention economy?
What's your story?
Good Stories Do Something
Your story waits to be discovered (or rediscovered) and put to work. Together, we can look for the grain of sand, the "rude" beginning of a story.
That grain can be found in a simple question.
In the commercial world, we ask, “What do you sell?”
For nonprofits, we ask, “What do you do?”
Once we have the first answer, then we identify a purpose, something you want your story to do. Next we find an image, person, or event that is up to the task. We shape a rough draft that gets to the heart of who you are and what you do. Then I "scribe" your story (write and illuminate) in whatever form you need. Your story can inhabit and inform every aspect of your communications and culture - your North Star.
How do we do it?
We work together.
First, we ask questions.
What do you want it to do?
Big Picture Long Story - a bedrock of brand-building ?
Straight on Short Story - give life to a landing page or a cause?
Solid Anchor Story - timely focus for an annual report?
Highlight Point Story - give purpose to a presentation?
Stand Up/Out Story - opinion piece that takes a stand?
Informative Brochure Story - how a thing works and who it affects?
Pitch or Plea Story - to move people to action/advocacy?
Some Entirely New Kind of Story - what will we think up next?
Who is the audience?
Professional peers?
Partners?
Internal staff?
A demographic group?
Local community?
A neighborhood?
An interest group?
Tiny select group?
Skeptics?
Non-believers?
Major donors?
New customers/donors?
Never donors?
Decent humans?
General public?
Be specific.
What form delivers it?
Web Site?
Web page?
Brochure?
Pitch deck?
Elevator pitch?
Tagline?
Blog?
Social media platform?
Short video?
Still story images?
Live or virtual event?
Email?
Snail Mail?
Eulogy?
Song lyric?
Handwritten note?
Once we have your story...
.... storytelling is the catalyst for meeting your needs. It can help you:
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reach and pass the milestones you have set.
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cut through the noise and differentiate in a crowded market
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build emotional connections with your audience
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drive engagement and action
And if you want it in final digital or print form, we can do that, too. I work with some exceptional folks who can take your story places that will amaze. So let's get started!