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Wall Street Ads and News
Marketing for a Commodities Exchange called for a combination of engagement, education and explanation. Many of the audience knew little about risk management in familiar commodities or the tools used to support the traders. Brochures were created to provide guidance in trading commodity futures and options with history and background of each market. Ads appeared in Crain's, online, on YouTube, financial newsletters, New York Mets radio broadcasts and more. Story Content and Creative Direction by Ted Davis
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